58% e-commerce consumers say their negative ratings not published: Survey

Almost 65% find product ratings to be positively biased, according to LocalCircles

The government’s consumer affairs department said in May will create a framework to curb fake reviews. Now, a recent survey by LocalCircles finds 58 per cent of consumers said e-commerce websites don’t publish their negative ratings and reviews.

LocalCircles said the survey received over 69,000 responses from more than 38,000 unique consumers in 284 Indian districts.

It found that 64 per cent of citizens check ratings and reviews on e-commerce websites. Almost 65 per cent find product ratings to be positively biased, likely indicating that sellers may be influencing opinion for their products. Only 18 per cent found ratings to be accurate.

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