70% of Indian automobile sales will be digitally influenced by 2020

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Almost 70 per cent of Indian automobile sales or $40 billion will be digitally influenced by 2020, compared with $18 billion today. This is according to a Bain & Company and Facebook report, “Changing Gears 2020: How Digital is Transforming the Face of the Automotive Industry”. The report, which looks at the impact of digital technologies on the automotive industry, finds that digital engineering, 3D printing, smart sensors and the Internet of Things are poised to disrupt R&D, manufacturing, sales, marketing and after-sales services. Social media will influence about 40 per cent of sales valued at $23 billion by 2020,