A confident Virgin Atlantic to double down on Indian aviation market

The propensity to travel amongst Indians is going up as is their willingness to pay, says Alex Mcewan, Virgin Atlantic Country Manager-India

Ever since he entered the global aviation arena, Virgin Atlantic’s founder Richard Branson has had a larger than life image. His flair for words, charm and way with women have inspired many including Air Asia Berhard’s Tony Fernandes and erstwhile Kingfisher Airlines Vijay Mallaya to emulate him with rather mixed results. But no one has really managed to be “another Richard Branson”.

It therefore comes as no surprise that despite being a very small, niche airline (with between 35-40 aircraft) Virgin Atlantic grabs far from attention globally than any carrier of its size manages. In December 2019 on Branson’s last visit