The flavoured milk market is booming and a clutch of new brands are making it to shopshelves
Until four years ago, Pavan Sharma, 57, was a fan of carbonated drinks but after a heart attack, he switched to homemade juices. Now he has become a convert to an unlikely beverage: flavoured milk. Today, if his wife is unable to churn out a milk shake for him, he immediately reaches into the fridge for N-joi, the tetrapak milk-and-fruit drink from Parle Agro.
Deepanjali Chaddha is thrilled that her six-year-old brat has stopped throwing tantrums about having her daily dose of milk. Ever since Chaddha began buying Amul chocolate milk, her daughter hasn
