Business Standard

A New Show Reel

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BUSINESS STANDARD

With its film processing business stagnating, the Imax unspools a fresh lease of life for Adlabs

A four-storeyed climb brings you at eye level with the 30 metre broad, 80 feet high dome screen. As the lights dim and images appear, a pristine white mountain transforms into a raging avalanche hurtling towards you. The visual effect combined with 12,000 watts of Dolby surround sound is so virtual that you can almost feel the snow hit you.

And as you hold on to your seat, that

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First Published: May 26 2001 | 12:00 AM IST

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