Online food and grocery king Bigbasket might be locking horns with Grofers and new giant on the block JioMart from the Reliance stable, to expand on the growing post-pandemic opportunity that is online shopping. In doing so, all these rivals have one thing in common: They are making a big bet on expanding their “private label” businesses as a path towards profitability.
The food and grocery business in India is worth $550 billion, according to Technopak, but online accounts for less than one per cent of that. Narrowed down to the organised retail space, online food and grocery accounts for