A tale of professional match-making

Belong.co aims to hire by looking for right candidates using data available on social media

Prateek Pai (name changed), a 31-year-old information technology professional, will have reasons to bask in his professional glory if he enters the top-floor of the Bengaluru-based recruitment start-up Belong.co's office building. Surprisingly, he does not know the glass-fenced meeting room in an otherwise flat office floor is named after him to mark that both he and his employer have found the right match. 

Pai now belongs to his workplace, thanks to an unconventional way of hiring that trusts more on data available on social media or tweets than the resume. 

Unlike other recruiting firms, Belong believes good candidates hardly apply