A tale of two companies: Britannia, Nestle draw up contrasting strategies

Bengaluru company is scaling down initiatives & Gurugram firm is aggressive

Two of the country’s top food companies — Nestlé and Britannia —have taken contrasting positions. While the Bengaluru-based Britannia Industries is scaling down launches, Nestlé India has no plans to do so, saying it will continue to maintain its pace on that front.

On an average, Nestlé has been launching two products a month across categories such as chocolates and confectionary (KitKat), prepared dishes (Maggi), beverages (Nescafe) and milk-based products.

“We have brought innovations and launches into the market in the December quarter and will continue to do so across our brands,” said Suresh Narayanan, chairman and managing director (MD), Nestlé India.

Britannia’s