Business Standard

Tuesday, December 24, 2024 | 07:18 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

A user's perception is your reality: Brightcove's Carolyn Pampino

Carolyn Pampino, vice-president of design, Brightcove, talks about the role user interface plays in the success of an OTT

Carolyn Pampino, vice-president of design, Brightcove
Premium

Carolyn Pampino, vice-president of design, Brightcove

Vanita Kohli-Khandekar
Netflix and Amazon Prime Video recorded the biggest gains in unique visitors, while Hotstar, Zee5 and Voot saw their numbers drop in April when most OTT platforms had a rush in consumption, according to comScore. One of the factors, say analysts, is that the user interface for many of OTTs is clunky. For older users who came on board during the lockdown, simplicity of use was a big factor. Carolyn Pampino, vice-president of design, Brightcove, tells Vanita Kohli-Khandekar about the role user interface plays in the success of an OTT. (The $185-million, Boston-headquartered Brightcove offers an array of products and

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in