Accenture launches largest experience centre in Mumbai

This is the sixth such facility as part of Accenture Interactive Operations, the marketing managed services arm of Accenture Interactive, which contributed $8.5 billion to the parent company's busines

Software consulting giant Accenture has opened its largest experience activation centre in Mumbai.

This is the sixth such facility by Accenture Interactive Operations, the marketing managed services arm of Accenture Interactive.

This centre serves as the hub of Accenture’s “experience activation network” – a collection of state-of-the-art sites worldwide that deliver marketing and brand solutions. “We have one of the most powerful experience activation networks globally and Mumbai is the largest and most important centre within that network. 

The solutions here will focus on data analytics and insights, target segmentation and content creation along with customisation apart from programmatic delivery and