Acko sells affordable insurance online, but needs to build its brand

Acko breaks the clutter through the traditionally middlemen-driven, commission-loaded insurance business in the country, by offering policies online, which should help it scale faster

Sanjay was going on a long road trip and he had only one day to renew his car insurance. With no time to waste for an insurance agent to turn up, he decided to renew his car insurance online and reached a website that offered him a scheme at a surprisingly low premium. After a quick web check on the credibility of the site, he decided to buy the insurance. And with Sanjay's purchase, Mumbai-based fintech start-up Acko General Insurance, a native digital insurer or that sells its own products, had received one more customer. 

Acko breaks the clutter through the