Serum Institute of India’s chief Adar Poonawalla has picked up a 20 per cent stake in community-driven social media platform Wakau Interactive Pvt Ltd, a unit of digital entertainment and technology firm JetSynthesys.
Wakau offers a combination of mobile-first screen experience and short video content in entertainment and fashion domains with a video commerce element.
Among other famous investors in Wakau is Indian superstar Amitabh Bachchan. Launched by JetSynthesys, Wakau has over 4 lakh curated user-generated videos and a song library featuring over 10,000 curated regional and main media songs for short video along with more than 25,000 named birthday