Adding juices to fizzy drinks our focus, says Coca-Cola's Venkatesh Kini

Interview with business unit president, Coca-Cola India and South West

The country’s largest beverages maker Coca-Cola’s sales and profits were under pressure in the last financial year. While the multinational firm has been a key player in the fizzy drinks category, it is now looking to aggressively promote juicy drinks with pulp. Venkatesh Kini, business unit president, Coca-Cola India and South West, shares his plans with Arnab Dutta in a candid chat. Edited excerpts:

Are juices and non-fizzy drinks Coca-Cola’s new-found focus?

We are working on launching the juice-based fizzy drinks in India and are in talks with the government on setting up standards for such products. We hope that over