"We have plans to cover all the major metros such as Chennai, Mumbai, Hyderabad for the opening'Adidas Originals' outlets within the next 12-15 months," Adidas India Marketing Private Limited, Managing Director, Andreas Gellner told reporters while inaugurating second such store.
The company also wants its foothold in tier III and IV cities with opening of its sports performance showrooms during this year.
"We have decided to open 150 more outlets by the end of the year, taking the total strength to 450," he said.
On being asked about the appointing any brand ambassador, he said that the company was seriously looking to appoint an Indian personality. "But we are not looking for commercial endorsements. Rather we want non-commercial relationships as we are following in global markets," he said.
He said celebrities such as Madonna, Robbie Williams and Gwen Stefani continue to sport trefoil-a symbol of Adidas.
Projecting that India would be among 12 top markets for the company in the next 3-4 years, he said Adidas would be investing 8 per cent of its total sales from the country on marketing initiatives.
However, he refused to divulge details regarding sales from Indian market but added that Adidas globally clocked turnover of 10 billion euros in 2007.
According to Gellner, Adidas has 25-30 per cent market share in the country's sports footwear and apparel market while Reebok commands 45-50 per cent.
