Aditya Birla Fashion selects Accenture to speed up its digital shift

Accenture will design, develop, and deploy an ERP system based on SAP S/4HANA to streamline business processes, improve visibility and accessibility of data across ABFRL

Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced its collaboration with Accenture for a digital transformation programme designed to drive growth, increase business agility and improve operational efficiency.

As part of its transformation strategy, the retailer has chosen Accenture to design, develop, and deploy an enterprise resource planning (ERP) system based on SAP S/4HANA to streamline business processes and improve visibility and accessibility of data across ABFRL.

The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to manage multiple fulfilment channels and consolidate