Aditya Birla Fashion to set up subsidiary for entry into D2C space

Aditya Birla Fashion and Retail Ltd (ABFRL) will set up a platform to foray in the direct-to-consumer (D2C) business.

The board of directors of the company in their meeting today approved the setting up of the new subsidiary. Its D2C platform is focused towards building a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments.  

The venture will initially be funded through ABFRL’s internal accruals and at an appropriate time, the firm will look to bring in external capital to accelerate growth, the company said in its release.

“Other than providing growth capital,