Adlabs, a part of the Reliance Anil Dhirubhai Ambani Group and India's leading entertainment conglomerate, has become the first motion picture services facility in India and all of Asia to be awarded certification by the UK’s- industry body FACT (Federation Against Copyright Theft).
The certification is in recognition of the efforts by Adlabs to protect and safeguard the films that it handles from piracy, a company statement said.
The certification applies to Adlabs’ film processing and print lab, Digital Lab, Digital Cinema Mastering facility as well as Adlabs' preview theatre, all housed within its Film City premises in Mumbai.
The accreditation comes at a time when Adlabs has significantly grown its portfolio of film-related services, expanding from its long tradition of motion picture lab processing and replication to include post-production and grading with its 4K DI-lab and the Digital Cinema Mastering facility.
Anil Arjun, chief executive officer, Adlabs Films said, “Security is a serious issue for the filmed entertainment business with conservative estimates of revenue loss due to piracy in Asia-Pacific amounting to $1.2 billion annually. Protection of software is film makers’ key concern and the facility has been planned from the ground up to put security first. We are happy that our efforts in this direction have been acknowledged by a prestigious industry body.”
