If Adlabs Films has its way, more moviegoers across India will soon be able to watch new movies on the release day or at least in the first week of release.
Even with 10,000-12,000 cinemas in the country, majority of films watchers do not get to watch a film as soon as it is released.
This is because few prints of new films are released in the first week due to the high cost of a conventional film print. These same prints are then passed on to smaller centres in the subsequent weeks.
Adlabs is trying to change this by producing digital film copies in India.
They have already launched two movies
