Implementation of a box office monitoring system, sharing of promotion cost by multiplexes, phasing out the virtual print fee are among suggestions made to film distribution chains by the Competition Commission of India in its latest market study.
On December 6, CCI had commissioned a market study on the film distribution chain in India to identify issues related to competition that can be resolved through self-corrective measures.
The antitrust watchdog has recommended adoption of box office monitoring systems to generate, record, and maintain ticketing logs and reports. The data collected by such a system should not be alterable by any stakeholder, CCI