Advertisers raise pitch for toxic-free content on Google, Facebook, YouTube

P&G and Unilever join a host of other advertisers that are planning to go off platforms that propagate inappropriate content

The world’s largest consumer goods companies Procter & Gamble (P&G) and Unilever, also leading global advertisers, are now speaking of getting off online platforms that have toxic content. By toxic, the reference here is material that whips up hatred, or is discriminatory in nature or has explicit sexual and pornographic content. Some of these platforms include popular names such as Google, Facebook and Youtube, which have been in the eye of a storm over terror content. Regulators in the US and Europe have urged these platforms to take down such material. 

Unilever’s chief marketing officer Keith Weed announced his company’s