Advertising body ASCI keeps track of brands, issues Covid-19 advisory

In the last three months, ASCI's has through its own National Advertising Monitoring Service also scanned nearly 250,000 ads

On October 20, the Advertising Standards Council of India (ASCI) issued a Covid-19 advertising advisory, “essentially asking brands to make sure that any promises related to the pandemic are substantiated through good scientific literature or tests in accredited laboratories,” says ASCI Secretary General Manisha Kapoor.

Earlier, in April 2020, the Ministry of AYUSH (Ayurvedic, Unani, Siddha and Homeopathy) sought ASCI’s help to alert it about misleading advertisements. 

The ASCI has since processed 250 ads and reported 233 from the healthcare sector. Of these, 162 were successfully resolved as the advertisers either withdrew the advertisements or modified them. 

The remaining 71 were taken up