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Advertising sans packaging works

AGKspeak

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A G Krishnamurthy New Delhi
 What I liked

 There really is something to be said about simplicity. And about stating the obvious. Work of this nature always manages to stand head and shoulders above the clutter. The recent Strepsils print campaign for its cough medicine is one of them. The promise is a cough medicine with no after-effects of drowsiness.

 An extremely strong one for its category. Be that as it may, it is the execution that caught my eye. A classroom full of children busy at their work with one kid fast asleep and the tag line

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First Published: Aug 08 2003 | 12:00 AM IST

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