Advertising sees a lull after IPL with no big spends likely in Nov and Dec

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

Television advertising, which touched a five-year high due to the Indian Premier League (IPL), is expected to get slow in the November-December period, top media agencies and experts say.

The reason is the unique combination of festive-season advertising and IPL this year, resulting in companies spending heavily during the September-October months and first ten days of November to get maximum bang for the buck.

Now that the IPL has concluded, experts say, that there are not enough tent-pole properties to attract eyeballs. 

"Television right now has Kaun Banega Crorepati, which will conclude shortly, making way for Indian Idol. Bigg Boss will