Advertising slowdown likely to weigh on IPL this year, say experts

Disney-Star and Viacom18 vying for a share of estimated Rs 4,000-crore IPL advertising pie; challenges significant, say agencies

The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money. Disney-Star had bagged the television rights at last year's IPL media rights auction for Rs 23,575 crore, while Viacom18 had taken home the digital rights for Rs 23,491 crore. This was for the 2023-2027 media cycle.

While the sale of IPL media rights was a windfall for the Board of Control for Cricket in India (BCCI), the two broadcasters, say ad and media industry experts, will not have it