 "Aegis plans to open second centre in UK with surge in local demand")
Aegis says its bet on penetrating the emerging markets has started to pay.
The business process management (BPM) arm of Essar group sold its US business in 2014, which contributed 50 per cent to its revenue and brought down its revenue to $400 million from $850 million.
Today ,with a revenue of $500 million, the company is expanding into Southeast Asia and West Asia.
By March, the company will create a centre in Kuwait or Oman, and ramp up presence in Malaysia.
Aegis is trying to replicate its success in Saudi Arabia by looking at Kuwait and Oman.
"I am glad that our bets on the emerging markets have worked out. We are looking to replicate what we did in Saudi Arabia with Saudi Telecom to the other regions of West Asia," said Sandip Sen, global CEO, Aegis. Sen believes that with the oil prices falling, companies in the West Asia are now exploring ways of cutting cost.
In 2010, Aegis in collaboration with Saudi Telecom entered a joint venture and created Contact Centre Company (CCC). The JV that started with just 250 people has expanded to over 3,500 employees across two centres—one each in Riyadh and Jeddah.
"I have always thought that ME is under penetrated with no major US player having a presence. We entered there in 2010 and created a JV with Saudi Telecom. Today the JV has created revenue of $100 million. About 85-90% of this comes from STC. If one company can give us this revenue we now want to tap into other local companies," he added.
Aegis has already bagged a contract from one of the leading telecom players in UAE. “By Feb-March we are looking at similar JVs in these two countries,” he said.
With a five year no-compete clause to start a similar business in Philippines and the US, Aegis decided to create a centre in Malaysia to penetrate markets like South East Asia, Australia, Japan and others.
"We acquired Symphony BPO in Malaysia in April 2014 with 800 people, and today it has grown to 2,400. Our Belief is that the Malaysia centre will grow to 5,000 people in the next two years,” said Sen.
Aegis has also seen its India centre ramp up due to growth in the e-commerce and BFSI segment.
"In the domestic business we have seen a huge uptick of our services by the surging ecommerce players. We work with some of the largest ecommerce players. With services requirements in both sectors changing the pricing in the domestic segment has also gone up. This is same for the telecom sector," added Sen.
Sen says that though they cannot open up centres in the US, the incremental growth that these markets have given him is huge.
"We are today a 40,000 employee company. This year we will add 7,000-8,000 easily and in the next three years see ourselves with 55,000 employee base," said Sen.
The business process management (BPM) arm of Essar group sold its US business in 2014, which contributed 50 per cent to its revenue and brought down its revenue to $400 million from $850 million.
Today ,with a revenue of $500 million, the company is expanding into Southeast Asia and West Asia.
By March, the company will create a centre in Kuwait or Oman, and ramp up presence in Malaysia.
Aegis is trying to replicate its success in Saudi Arabia by looking at Kuwait and Oman.
"I am glad that our bets on the emerging markets have worked out. We are looking to replicate what we did in Saudi Arabia with Saudi Telecom to the other regions of West Asia," said Sandip Sen, global CEO, Aegis. Sen believes that with the oil prices falling, companies in the West Asia are now exploring ways of cutting cost.
In 2010, Aegis in collaboration with Saudi Telecom entered a joint venture and created Contact Centre Company (CCC). The JV that started with just 250 people has expanded to over 3,500 employees across two centres—one each in Riyadh and Jeddah.
"I have always thought that ME is under penetrated with no major US player having a presence. We entered there in 2010 and created a JV with Saudi Telecom. Today the JV has created revenue of $100 million. About 85-90% of this comes from STC. If one company can give us this revenue we now want to tap into other local companies," he added.
Aegis has already bagged a contract from one of the leading telecom players in UAE. “By Feb-March we are looking at similar JVs in these two countries,” he said.
With a five year no-compete clause to start a similar business in Philippines and the US, Aegis decided to create a centre in Malaysia to penetrate markets like South East Asia, Australia, Japan and others.
"We acquired Symphony BPO in Malaysia in April 2014 with 800 people, and today it has grown to 2,400. Our Belief is that the Malaysia centre will grow to 5,000 people in the next two years,” said Sen.
Aegis has also seen its India centre ramp up due to growth in the e-commerce and BFSI segment.
"In the domestic business we have seen a huge uptick of our services by the surging ecommerce players. We work with some of the largest ecommerce players. With services requirements in both sectors changing the pricing in the domestic segment has also gone up. This is same for the telecom sector," added Sen.
Sen says that though they cannot open up centres in the US, the incremental growth that these markets have given him is huge.
"We are today a 40,000 employee company. This year we will add 7,000-8,000 easily and in the next three years see ourselves with 55,000 employee base," said Sen.
