This partnership will enable Aegis Media to include search into the communication solutions from its media planning arm Carat in India and launch Isobar as the digital marketing solution for the Indian market.
The Indian online advertising market is expected to grow from Rs 480 crore in 2008 and touch Rs 1,100 crore by 2012 growing at a compounded growth rate of 32 per cent, according to a report by Federation of Indian Chambers of Commerce and Industry