Aeropostale to enter kidswear & athleisure, tap youngsters online & offline

Run by Arvind Fashions in India, the firm is also adding denims, wovens and other non-apparel merchandise to the brand in order to woo the youth

After over two years since its launch, American youth fashion brand Aeropostale, known for its graphic logo t-shirts and hoodies, is set to enter the kidswear and athleisure (athletic+leisure) segments.

In a bid to cater to its predominant young consumers, Aeropostale, run by Arvind Fashions Limited in India, is also adding denims, wovens and other non-apparel merchandise to the brand. Having built around 33 exclusive stores and over 120 shop-in-shop (SIS) stores since its foray in India in November 2015, Aeropostale is also now ramping up online and offline presence.

"We are building multiple categories on the product side. Denims are a