Affordable offerings help Coca-Cola raise its customer base in India

Coca-Cola increased its customer base in India by expanding affordable offerings at key transaction-driving price points through the use of single-serve packages.

In the January-March quarter, this strategy yielded results with more than 500 million incremental transactions added in India, which is a nearly 20 per cent rise compared with the same period last year, Coca-Cola said in its earnings release on Monday.

It also added that 70 per cent of these incremental transactions were driven by small packages such as returnable glass bottles and affordable, single-serve PET packages.

James Quincy, chairman and chief executive officer of Coca-Cola, told investors in an earnings