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The immediate focus would be strengthen the technology capabilities by hiring 'deep engineering' talents what the company terms as 'marines'.
"When we set up Wipro Digital, we had said that we are going to develop talents in three areas - strategy, design and technology. When we say technology, we refer to deep engineering capabilities what we call 'marine corp'," said Rajan Kohli, Senior Vice President and Global Head, Wipro Digital.
"So we would continue to build deep engineering and design talent. We have already made one big acquisition. Now we will try to grow more and more organically from here on," Kohli added.
In March this year, Wipro had set up Wipro Digital as an independent business unit with an aim of preparing itself for the new wave of opportunities in the digital space. The company had then said that its Digital business would aim to generate $1 billion in annual revenue within three years.
While Kohli did not disclose the inroad the company has made to this effect, he said the strength of the unit has doubled during the past three months and would continue to grow in that pace.
"We are starting in a small base. So it's not the number but the trajectory, speed and velocity which are important," said Kohli.
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Wipro on Thursday announced its intent to acquire Denmark-based Designit, a global strategic design firm, for a consideration of around Euro 85 million (around $94 million or Rs 595 crore). The acquisition is expected to bolster Wipro's design capabilities.
Some of Wipro's larger peers like Tata Consultancy Services and Infosys are already investing heavily in the digital space. While announcing its financials for the quarter ended June 30, 2015, TCS on Thursday said that the company derived close to 12.5 per cent or $2 billion of its consolidated annual revenues of $15.5 billion in FY15, from digital platforms.
Infosys, under the leadership of ace technocrat Vishal Sikka, is seen steadily growing its digital business through acquisitions as well as hiring key technology talents.
"What Wipro Digital wants to create is really services around insights which we can offer to our customers. We will also leverage all of Wipro's existing capabilities as well as the investments that we have made in areas like analytics, to build this," Kohli added.
After the completion of the acquisition of Designit, Wipro intends to operate the company independently for some time. All the key resources including the co-founders of the company would be part of Wipro, he added.
"For now, our plan is to continue with the (Designit) brand because there is a huge value and heritage for us utilising that brand."
