After Air India buy, Tata group companies can cross-sell products

Air India has a frequent flier club customer base of 3 million that can be used to offer discounted products

The acquisition of Air India will help a host of Tata group companies from software major, TCS, and soon-to-be launched TataNeu super app to sell their products to the airline. 

The group is also identifying opportunities for Tata Capital, its fast growing financial services business and for Indian Hotels, the operators of Taj group of hotels, which will also be able to cross-sell products to Air India’s customers and the airline’s crew.

According to a source, several Tata group companies are already supplying their products to the two airlines operated by the Tata group and the acquisition will help the suppliers to