 "BookMyShow invests in Pune-based payments technology company AtomX")
After bringing Canada-based variety show Cirque du Soleil to India last year, online ticketing company BookMyShow (BMS) is bringing the first ever live National Basketball Association (NBA) game to India. The pre-season game will be played between the Sacramento Kings and Indiana Pacers on October 5 at the NSCI Dome arena in Mumbai. The match will be telecast live in India on the Sony sports cluster, and in 200 countries globally.
The partnership with NBA is among BMS’s many efforts to grow the non-movie or live entertainment pie in its business. Currently, the live entertainment business accounts
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