After demonetisation shocker, FMCG firms shrug off growth worries

March quarter will be better than previous one; full recovery will be visible next financial year

Market research agency Nielsen had an interesting point to present when announcing India’s consumer confidence index for the fourth quarter of calendar 2016 recently. It said that the Indian consumer remained confident despite dealing with a high-value note ban and that confidence could translate into higher sales for fast moving consumer goods (FMCGs).

While India’s consumer confidence index, which stood at 136 for the fourth quarter, was three points ahead of its score in the third quarter, the moot point is whether this momentum has indeed translated into sales for companies. How are companies expected to perform in the March quarter