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After GM's India exit, Ford-Mahindra 'strategic alliance' under spotlight

Tie-ups among auto firms haven't worked in India

After GM’s India exit, Ford-Mahindra ‘strategic alliance’ under spotlight
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File photo: The logo of Mahindra and Mahindra is seen at a showroom in Mumbai

Pavan Lall Mumbai
Ford India is the second American auto major coming under the spotlight for an India plan that’s yet to take off. 

Earlier, General Motors (GM) left India in 2017 after pulling the plug on its Chevrolet brand. GM had struggled for almost a decade with negligible market share and an inability to launch best-sellers.

Declining to comment on speculative reports of a potential joint venture agreement with Mahindra & Mahindra, officials with Ford India highlighted its growing sales and revenue numbers as proof of stability. 

Last year, its domestic revenue crossed a billion dollars for the first time with profit

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