Global skincare brands are doing away with "fair" and "white" from their labels. L'Oreal, the world's biggest cosmetics company, said it would remove words "white", "fair" and "light" from its skincare products.
The move came a day after Unilever made a similar announcement amid growing criticism. The Indian subsidiary, Hindustan Unilever Limited (HUL) stopped using the word 'Fair' in the flagship brand 'Fair & Lovely' with a "more inclusive vision of beauty". The brand was committed to celebrating all skin tones, HUL said.
HUL announced the rebranding of its flagship brand Fair & Lovely. Taking forward the brand's journey towards