After losing China, Jeff Bezos really wants to win in India

Amazon is spending billions adapting to a fiercely contested market of 1.3 billion

Having forfeited China to Alibaba and JD.com, Jeff Bezos is determined to win in India, a market of 1.3 billion people who at long last are discovering the pleasures of shopping.

Amazon.com Inc.’s chief has committed $5.5 billion to India and selected Amit Agarwal to spend it wisely. A trusted lieutenant who grew up in Mumbai and admires his boss and Bollywood star Amitabh Bachchan with near-equal fervor, Agarwal, 44, is furiously adapting Amazon to local conditions.

The company has set up a credit operation for Indians without bank accounts, built a streamlined mobile app so it doesn’t crash the