After PR, WPP consolidates data analytics practice in India

The world's largest marketing communications company WPP, which last month saw the exit of its high-profile chief executive Martin Sorrell, on Friday said it was combining the data analytics teams of research agency Kantar and media agency GroupM in India.

The move follows an attempt globally by WPP to get nimbler amid stiff competition from rival marketing communication groups as well as companies such as Google and Facebook for advertising money.

The combined data analytics unit in the country will be called Kantar Analytics Practice. WPP is also rolling out the service in other markets across the world, it said