After premium sanitaryware, HSIL shifts focus to consumer products

Plans 13-fold rise in annual turnover from latter, to Rs 2,000 cr, in next 5 years

After enjoying top position in premium sanitaryware, the Hindustan Sanitaryware and Industry (HSIL) now wants its consumer products vertical to lead its business, after having enjoyed top position in premium sanitaryware.

The said vertical covers air coolers, air purifiers, water purifiers, built-in ovens, sinks, water heaters and air vents, among others. The company has earmarked a sizeable amount as investment in consumer products in 2017-18, on manufacturing, product development and network expansion.

This, it states, is due to limited growth opportunities in premium sanitaryware. HSIL says the overall annual growth rate in the sanitaryware industry is 10-12 per cent. However, consumer products