Entertainment network Viacom18 will be launching its second movie channel with Colors Kannada Cinema. The network entered the movie channel space with the launch of Rishtey Cineplex in 2016. The new movie channel will also help the broadcaster strengthen its presence in the south India television market, where it already has two Kannada general entertainment channels (GEC) — Colors Kannada and Colors Super, and a Tamil GEC which was launched earlier this year. The channel will go live on September 24.
Sudhanshu Vats, group CEO, Viacom18, said, “Colors Kannada Cinema is an important addition to our offering and a first