Again, after 20 years: Founders of India's first e-tailer back in the ring

Vaitheeswaran and Thakran unveiled their new venture called 'Again Drinks'

Twenty years ago, K Vaitheeswaran and Sundeep Thakran unveiled India’s first e-commerce company Fabmart.com. They did so with four other co-founders at a prominent Bengaluru hotel in a room named 'Tipu's Chamber'.

The venture, later rebranded Indiaplaza.com, shut down in 2013. The demise was due to various factors, including lack of funding and inability to compete with new players such as Flipkart and Snapdeal. 

Now, they are back. On Wednesday, Vaitheeswaran and Thakran unveiled a new venture called Again Drinks in the same hotel room. Again Drinks will offer ready-to-drink and healthy beverages with low-fat dairy and containing, they say, real fruits,