Agri reforms a move in the right direction, says HUL MD Sanjiv Mehta

If these reforms were implemented appropriately, Mehta noted that rural areas could continue growing over the long term.

India will have to get into a virtuous cycle of growth as it seeks to reboot economic activity, Sanjiv Mehta, chairman and managing director (MD) of Hindustan Unilever (HUL), said at a virtual summit organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) on Wednesday.

Mehta said per capita consumption of FMCG products in rural areas was less than half of the total per capita FMCG consumption in India, which stood at $40. “There is a huge runway for growth in rural areas. The reforms on the agri side are in the right direction. There was need