Agritech start-up Ninjacart may tie up with supermarkets for groceries

Ninjacart operates supply chain network that delivers fresh farm produce in Bengaluru, Chennai, Hyderabad, Mumbai and Pune

Agritech start-up Ninjacart, which racked up $100 million (Rs 700 crore) from Tiger Global Management last week, has held discussions with multiple supermarket chains to be their supplier for fresh fruits and vegetables (F&V) as it looks at new customer segments for growth. There are on-going pilots with Future Group’s Big Bazaar in Chennai and Nilgiris Supermarket in Bengaluru, Ninjacart Co-founder Vasudevan Chinnathambi said.

Ninjacart, the biggest in its category, operates supply chain network that delivers fresh farm produce in Bengaluru, Chennai, Hyderabad, Mumbai and Pune in 12 hours. The company is also setting up its network in Delhi-NCR. Currently, Ninjacart