Ahead of 'Big Billion Days', Flipkart plans gift hampers for soldiers

Under 'Flipkart For India' campaign, the firm will ship festive gift hampers to families of Army personnel who're posted in hostile locations away from home

With the sale bonanza event 'Big Billion Days' round the corner, Flipkart has announced a new initiative to thank defence forces and families of martyrs. 

Under the ‘Flipkart For India’ campaign, the e-commerce company will ship festive gift hampers to the families of Army martyrs, and current personnel of the Army, Border Security Force and the Central Reserve Police Force, who’re posted in hostile locations away from home. 

The specially packaged boxes, numbering a few hundred, will contain an assortment of dry fruits and a gift voucher worth Rs 10,000 that can be used to shop on Flipkart, the company