Flipkart getting festive season ready by partnering 27,000 'kirana' stores

Flipkart started with a customised training programme to onboard these kirana partners

On an overdrive to ensure a blockbuster festive season, Flipkart on Monday announced onboarding 27,000 kiranas across 700 cities to its pan-Indian supply chain. 

The company believes that this would help it reach out to its 160 million users as well as new consumers during its upcoming ‘The Big Billion Days’ sale. At the moment, it is working with over 12,000 kirana stores across the country. The company believes kiranas would help it massively improve last mile logistics and access to 100 per cent of the pin codes. 

“The nation-wide kirana onboarding started six months back, keeping in mind the