Tata Motors, the country’s biggest commercial vehicle (CV) maker, has renewed its focus on this segment. The segment forms over 80 per cent of the firm’s standalone revenue, where the firm is incurring losses. Guenter Butschek, chief executive officer and managing director at Tata Motors, tells Ajay Modi that the CV business has suffered owing to challenges in the industry environment and the company’s “complacency” but that is changing fast. Edited excerpts:
You recently called the CV business the ‘backbone’ of the company. Why this sudden increase in focus?
I am surprised to know that I am talking about CV