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Air cargo business blooms on Valentine's Day

In the last one week Jet Airways' cargo has uplifted 30 tn of cut flowers onboard its Mumbai - London flights

Aneesh Phadnis Mumbai
Air cargo business has turned out to be a  loss making proposition for several airlines with fall in demand and yields but come Valentine Day the business blooms again with an increase in shipment of cut flowers chiefly to the US and Europe.

Air India and Jet Airways flew tonnes of fresh flowers to Europe in the last ten-twelve days ahead of Valentine Day though their uplift is much less compared to rival carriers. This is because the Indian carriers lack the network and belly space offered by European and Gulf airlines and flower exports from India are less. Kenya, Ethiopia and Ecuador are top exporters of flowers.

"In the last one week, Jet Airways' cargo has uplifted 30 tonnes of cut flowers onboard its Mumbai - London flights and 9.5 tonnes of flowers on  onboard its Mumbai - Brussels flights. About 80 percent of  these consignments contained roses. On each flight one pallet space was reserved for cut flowers,'' a Jet Airways said.

 
 
Air India spokesperson did not share specific data but according to a source the airline carried 25 tonnes of flowers on its Mumbai- London  flights in last few days.

On Tuesday Lufthansa Cargo announced that it had flown one thousand tonnes of roses from Kenya, Ecuador and Colombia deploying additional freighters to meet the demand. The airline said it has developed a special product for transport of perishable goods with trained executives taking care of consignment. "The airline's sophisticated logistics with cooling systems in the cargo hold ensure that the roses arrive fresh and crispy at their destination,'' Lufthansa Cargo said in a statement.

According to a report in Air Cargo News, "Saudia Cargo is operating a series of four extra freighter flights from Nairobi to Amsterdam in order to meet extra demand for flower shipments. The extra flights will be operated with a mix of MD11 and B747F planes  and will be in addition to the existing five weekly scheduled freighter flights on this sector, providing a total capacity of 1,000 tonnes for flowers into the European market during this particular peak window.''

Ram Karturi, chairman of Karturi Global a leading exporter of flowers with cultivations  in India and Africa said,  "We exported 1200 tonnes of roses for Valentine Day but only 40-45 tonnes came from India. Domestic market for flowers is vibrant and exports from India are falling. Infact  due to the high local demand  India imports flowers  like orchids and tulips.''

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First Published: Feb 14 2013 | 12:30 AM IST

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