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Five-year transformation goal: Air India eyes 30% domestic share

Air India, as it operates wide-body planes with bigger fuel tanks, is the market leader on long international routes that reach as far as the US

Air India
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Air India, as it operates wide body planes which have bigger fuel tanks, is the market leader on long international routes that reach as far as the US

Aneesh PhadnisDeepak Patel Mumbai
The Tata Group-owned Air India has readied a five-year transformation plan, which is expected to take its domestic market share to 30 per cent, up from 8.4 per cent logged in June. IndiGo leads with a market share of 58.8 per cent.     

The transformation plan--Vihaan.AI—unveiled on Thursday revolves around tripling the domestic market share with investments in new aircraft, technology and improvements in customer service. It’s also looking at growing the international routes significantly to put the airline ‘’on a path of sustained growth, profitability and market leadership’’.   

Analysts pointed out that along with two other Tata airlines—Air Asia