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Air India to get fresh brand identity: CEO Campbell Wilson tells staff

Airline will take some years to attain 'world class heights', he says in year-end note

Air India. Photo: Bloomberg
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Air India. Photo: Bloomberg

Aneesh Phadnis Mumbai
Air India will get a fresh brand identity with a revamped website and mobile app, Chief Executive Officer Campbell Wilson said in a year-end note to employees.

“We are at the business end of Q4 now and it has been quite a year. Notably, we launched Vihaan.AI -- our transformation roadmap in September and we’ve been firing on all cylinders ever since. We are currently taxiing as planned with 22 initiatives of our agenda in various stages of progress. Thanks to our collective efforts, we are well on schedule,” he said about the Tata group airline.

“It will take us

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