 "AirAsia India appoints Amar Abrol as new CEO; Chandilya to go")
AirAsia India is offering gold coins to its customers in a first of its kind contest ahead of the Diwali festival.
This is the airline's second big marketing initiative after its tie up with Rajnikanth's Tamil movie Kabali.
The airline said in order to win the gold coins customers will have to book tickets through its website from October 10-30 and for travel between October 17 to March 31, 2017. Customers will have to participate in a contest and complete a slogan on why they like AirAsia India.
In totality the airline is giving out gold coins weighing a kilogram which is priced around Rs 30 lakh at current market price.
This contest to give away gold coins to lucky winners will last three weeks in which five lucky guests stand a chance to win a 50 gram gold coin each every week. At the end of the third week, one lucky guest stands a chance to win a 250 gram gold coin as a bumper prize.
Commenting on the promotion, Amar Abrol, AirAsia India CEO said, "As we enter the festive period of the year, this is AirAsia's way of rewarding our guests for the support they've given us so far. Presenting gold coins during the Diwali/Lakshmi Pooja season is considered to be auspicious."
AirAsia India currently flies to 11 destinations with its two hubs in Bengaluru & New Delhi covering Chandigarh, Jaipur, Guwahati, Imphal, Pune, Goa, Vizag, Kochi and Hyderabad.
