Airbus, Boeing eye 16,000-plane jackpot as Asian aviation market expands

After a flurry of aircraft deals in the last decade, Airbus and Boeing continue wooing Asian customers for future orders as carriers in mainland China, and those in India and Southeast Asia

Airbus and Boeing have never had it so good in Asia.

The rapid growth of mainland Chinese carriers and the entry of many budget operators has meant billions of dollars in orders for the aircraft makers. At the Singapore Airshow this week, top officials from Airbus SE Chief Executive Officer Tom Enders to Boeing Co.’s vice president of marketing Randy Tinseth are due to outline their plans to capture that boom.

“There’s a huge market there,” said Rahul Kapoor, an analyst with Bloomberg Intelligence in Singapore. While airlines are looking for a balance between growth and profitability, “penetration is the name of