The next big battle for telecom companies will be fought over getting consumers to use fibre-to-the-home (FTTH), which offers broadband, voice as well as TV.
The country’s largest telecom company, Bharti Airtel, is aggressively rolling out last-mile connectivity with an ambitious target of reaching over 20 million addressable households in 90-100 cities in the next three years. That is equivalent to a third of the number of direct-to-home (DTH) households in the country.
Taking on Airtel will be Reliance Jio, which is expected to roll out commercial FTTH services in the next four months, initially covering 30 key cities and